After graduating from the University of Calabar, he started working as a singing in a local bar he managed where he sang Karaoke. Iyanya said his key musical influence was from American RnB artist R.Kelly and British singer Craig David. He started as a rapper with the stage name “Lofty”, Iyanya was motivated to pursue musical career after watching the celebrity lifestyle of 2face Idibia and Olu Maintain. Iyanya came to fame in 2008, after partaken in the first season of Project Fame West Africa which he was convinced to join by Kcee from KcPresh. He emerged the winner of the competition.
BIOGRAPHY TABLE
NAME | Iyanya Onoyom Mbuk |
STAGE NAME | Iyanya |
GENRE OF MUSIC | Afro-pop and R&B |
RECORD LABEL | Mavin Records |
DATE OF BIRTH | 13th October 1986 |
PLACE OF BIRTH | Calabar, Cross River. |
ENDORSEMENT | MTN, Nigeria. |
NET WORTH | $6 Million USD |
After winning the project fame Iyanya began recording his first studio album “My Story” with track “Love Truly” and “No Time”. The album was a commercial failure due to problem with distribution and promotion. Iyanya became popularly known after releasing hit single “Kukere” which was produced by DTune, he gained global awareness particularly in Nigeria, Ghana and the United Kingdom.
NET WORTH
Based on Our survey Iyanya Net Worth estimated at $ 6 Million USD.
The song made way for his second studio album which also contain single like “Ur Waist”, “Sexy Mama” and “Flavour”. He featured guest artist like Emma Nyra and won artist of the year awards at 2013 The Headies. Since then Iyanya became a popular name in Nigeria and other countries. Iyanya performed at AY Live show on 25th November 2012. He headlined the Iyanya vs Desire concert in the UK to promote his second studio album “Desire”. It started in London and ended in Manchester. The concert was held at the INDIG02 arena on the 9th of June 2013, it featured artist like Tonto Dikeh and Emma Nyra. Iyanya and his record label mate Emma Nyra went on a mini tour across the US and Canada in early 2013. Iyanya has performed at numerous international shows like at the shrine in Chicago on April 11th 2013 and African Muzik Magazine launch on April 12 2013 which was held in Dallas, Texas. He serenaded Grammy Awards nominee Melanie Fiona at the LTB Jean store in Soho, New York and performed at the world-renowned New York fashion week.
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ENDORSEMENT
On October 16th 2013 Iyanya became the ambassador for Solo phones Nigeria, A phone company at computer village ikeja, the deal was reportedly worth $220,000(35 million naira) in addition he got a 2014 Toyota Prado from the deal.
The Daily independent newspaper reported that Iyanya signed one year deal with Zinox computer (Nigeria first certified branded computer) worth $300,000. On October 2013 the deal featured Iyanya in Zinox billboards and TV commercials.
The superstar also has endorsement deal with MTN Nigeria.
ALBUMS
- 2009 My Story
- 2013 Desire
- 2015 Applaudise
AWARDS
2012 The Headies Awards
- Best pop single "Kukere"
2013 Nigeria Entertainment Awards
- Hottest Single of the year "Kukere"
2013 The Headies Awards
- Artist of the year
2014 African Musik Magazine Awards
- Best Dance in a Video "Le Kwa Ukwu"
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